Power Of Strategy Innovation

$24.95

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

SKU: 9780814433652 Categories: , Tags: , ,

Description

SKU (ISBN): 9780814433652
Robert Johnston | J. Douglas Bate
Binding: Trade Paper
Published: 2013
Publisher: AMACOM – Harper Collins Publishers

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